Meet Shannon
Shannon Greevy is the founder and president of A Bigger Room. She has spent nearly two decades at the highest levels building social media programs that deliver; for startups finding their footing, for Fortune 500 brands operating at scale and now for the businesses that trust A Bigger Room to get it right.
Throughout her career, Shannon sat at the table with Meta, Pinterest, Google, Twitter and LinkedIn at the highest levels. She managed teams, built infrastructure, led integrated campaigns and developed a rare fluency across strategy, technology, creative and data that most practitioners develop in only one or two of those areas.
In the early 2000’s she became one of the first brand community managers in the country at Plymouth Rock Assurance Company in New Jersey. She moved west to San Francisco to build the Esurance (an Allstate Company) social media department from the ground up, scaling the paid media budget, building an award-winning licensed social customer service team and breaking the Internet with brand partnerships (SXSW, US Open, Super Bowls, Outside Lands, Maker Faire). From there, she moved to a luxury startup incubated within Benefit Cosmetics for LVMH, where she managed global social and digital marketing and secured exclusive marketing partnerships with Sephora and SpaceNK. At BBDO San Francisco, she served as a founding member of the communications strategy team, applying deep social media expertise to large-scale creative work for Wells Fargo, Mattel (Barbie and Fisher Price) and Mars Pet brands (Crave, Nutro). As Director of Social Media at SC Johnson, she led the social teams for Method Products and Babyganics and launched dozens of brand partnership activations with social media (SFMoMA, Coachella, Target).
Since opening, the agency has grown steadily, earned a California Dream Fund small business grant, been featured in a LegalZoom business success case study viewed over 1.5 million times on YouTube and built a loyal client roster across finance, health-tech and consumer brands.
Shannon is a SCORE Business Mentorship recipient and a featured speaker at BlogHer, Facebook IQ, PR News and multiple industry conferences. She holds a B.A. in Communication and American Studies from Rutgers University and is based in San Francisco, California. In her spare time she teaches watercolor painting classes, organizes for civic engagement and throws tennis balls for her two dogs, Rio a springer spaniel, and Lido a lagotto romagnolo.